Hi all!
I’d appreciate all suggestions and feedback on this ad!
Some specifics:
Does the gown look ok? I photographed it myself+ photoshopped the coloring, so checking to make sure…
Going for an upscale, high-end look, any suggestions in that direction are welcome!
This is gorgeous!
My only suggestion is to change the color of the text at the bottom since the white on white is a little hard to read.
Stunning!! I love this!
Can you make the email on the bottom all caps?
Otherwise it looks great!
Really nice! Cool what you did with the text!
I wonder if you could extend the gown till the end, without the space in the right corner, but it’s possible it will take away the look of a gown
I don’t mind the lowercase email, I think it breaks the text up, as well as the info in white, but I have to see both ways to know 
it is so captivating with that writing peeking behind the dress!! great work…
I like that the gown isn’t extended - this way it looks like a gown, not a fancy curtain or fabric!
Really elegant ad, good job!!
Thanks everyone for your comments and suggestions!
(I don’t have the real logo yet, buy it’s similar to what’s in the ad now)
Here are updates:
Which one is better, with background curtains or without?
something in between…
Good insight, @schlomithsassoon !
How about this?
(The curtains are a bit less opaque)
i would go for even less. you don’t want to compete with the dress but still have something there in the background.
I happen to like without curtain at all… (keeps dress center of attention)
Beautiful! Like it w/o the curtain too 
I think the space in the corner should either be darkened or made a little less
Nice, original layout! I think it is better without the curtain at all, gives sharper contrast. As going to comment on the logo but you said it isn’t final, so will hold off on that!
I vote without.
Gorgeous ad! Really clever and elegant
Really nice!
I like with white background…
Good picture that you took!
Does it bother anyone that “once in a” is being officially blocked by the gown and then suddenly “lifetime” can be on both, or am I being too literal? I would play around with the title a bit. Either put lifetime completely on to the gown or the twirl at the end should hook into something… not sure.
Stunning otherwise.
Hi all,
Your feedback is amazing!! Thanks so much!!
Thanks @mrosen for your idea, I tried that now.
Here is an update based on some changes that the client wanted:
(Changed the gown photo, wording, no words in center of gown, whiter look)
Does it look to blah now?
If yes, any ideas to make it pop more, make people notice it more, not blend in so much?
It looks very white now, I liked the creamy color you had.
Also, I think the gold you had added a lot.
I also happen to prefer the way you used to have the “e” - not extended, I feel like the text stood out more that way…
