What to add on your animation to gain attention

An animation consists of many different elements. Ones that are focused on making it appear aesthetic and those that are used to retain the attention of the viewers. As a video animation company you must ensure that you not only use adept color schemes but make us of settings and backgrounds that are purposeful. The more distinctive your animation is going to be the easier it is going to be for it to stand out. Do you think there are any other features that can be added to an animation?