Coming in on this a little late…In the original ad, I like the wording a lot and the way the images represent what you are trying to say. The white text on pink, especially in that font, is a bit hard to read as the thin sides get swallowed up. Stronger contrast would pop more. Also, I don’t mind that all four sections are basically equivalent, but wondering if there is a way to tie them all together better, ie. the logo and some kind of company info/slogan that runs along the whole bottom and in a stronger color, to sort of tie together all four sections, for example. Or, perhaps if each of the main four headings were visually stronger that would help as well.
In the version where you have the girl…it feels a little visually disturbing to me, with the big mark on her face (obviously I get the idea, just not so pleasing to get viewer to look at the ad and stay focused…) and the character seems too young for what I imagine would be the most typical skin care patient. Also, and this might just be personal, I am not a huge fan of what I feel is a typical “AI” look for these kind of characters. I can see that she might want something with characters in them to give it more of a personal look/feel, that people might be able to identify with it more at a personal level, but I feel like that would only work if the characters were more personal, unique, individual, likeable, etc and represented and targeted more of an appropriate audience/age group.