PR within graphic design/branding

If a school has a program that they want to publicize more within the parent body and they keep using the term “needing PR”, What would be the steps a graphic designer can take to help them with this?

Email blasts, I get them from My sons school every friday. Love seeing the pictures of the kids they put in there.

Depending on their budget, an email marketing specialist might help them a lot

What about a little brochure/newsletter? My little sisters come home every month with a schoolwide newsletter and also sometimes with little trifolds etc. about programs that they are having.

Mad Mimi is a great site that we use to send out picture emails to the parent body. It’s very well priced and the parents love it!