M&M Mobility Logo Help

Graphic Design Feedback
#1

Hi,
Here is a logo that was designed a few years ago.
They are looking for me to refresh it and modernize it.
I was wondering if anyone can pitch in some advice.

I am starting to really get into branding and logos and it’s just taking me time to get into the hang of it.

Thanks!!!

M&M Mobility logo
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#2

I find that getting more info first is really helpful for giving direction to the design, especially if it’s a redesign.
What does this company offer? What type of brand have they built in the last few years?
What do they want to highlight? Friendliness/professionalism, etc.
Is there something unique/special?
If you have something specific to portray, it sometimes makes it clearer and easier.

Also helps to get some inspo from other brands in the industry

Hatzlacha!!

#3

Thanks @Chani_Wolpin I appreciate your leads.

I was wondering if for this specific one, anyone can start me off?

  1. They are a chesed organization that provides handicap vehicles to pick up and transport disable people to and from simchos, dr appts, etc.
  2. They aren’t a company so I’m not sure that they created a brand.
  3. They are specifically rebranding now, since they want to run a campaign to make money to continue to provide this service. Therefore, I am assuming they want friendliness, professionalism, time-accuracy, etc. to be depicted.
  4. I don’t know off-hand if there is something unique or special about them.

Maybe someone can direct me by seeing these details.

Thanks again!

#4

This info is great! So they probably need a logo portraying warmth and care, while also keeping it professional, but shouldn’t be too cold and corporate.

I personally start by experimenting with the vibes of different fonts and type layout, just copying the company name in illustrator a bunch of times and trying different fonts, weights, cases, layout (stacked/one line), etc.
Adobe fonts actually has a filter called friendly, I wonder if you can start with some of those?

Once I have a few options i would start playing around with options for the icon.

Just my personal process:)
Hope this helps…

#5

Maybe do a M,M in a tire

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#6

every company or organisation has something unique about them and branding is important for non-profits too :slight_smile:

i love your openness to learn and improve (and e/1 on this forum!) - that’s what makes the best designers!

#7

The current logo looks to me too elegant for what they are. I would go for a more solid but not too harsh/edgy type of a font. Yes, check out the adjectives you are looking for and you’ll get a feel for the vibe and shapes.

#8

Thanks everyone!!
I am going to take a shot at this and see how it progresses.
Keep you posted.