As I’m sure you’ve been noticing, copy (the text that is on your website/ad/brochure) is an integral part of a successful project.
Design Alive is interested in offering a Copywriting mini-series of 2-3 sessions for designers and non-writers. This would be held in February sometime, and would cover:
*What exactly IS copy? (and what it’s not.)
*The must-know Basic Rules of Copy. (So your work has a fighting chance)
*How to explain to clients why they should pay for copy ('Why can’t I get my high-school daughter to write the text for the website? She once had a poem published in BinahBunch…)
*Five formulas for effective ads/hero section copy (Even if you’re not much of a writer)
*The best resources to dig into if you want to educate yourself further. (Of course you want to educate yourself further!)
So, who’s interested? And is there anything else copy-related that you’d like to hear about?