Choosing Brochure Paper Size

Graphic Design General
#1

I am designing a tri-fold brochure for a kollel in the US.
They want it to look nice, market themselves well, but don’t want to spend a fortune on it.

I want to choose a standard size paper that US printers carry that will look nicest but not be too expensive.
To me, a basic letter-size tri-fold brochure isn’t classy-looking enough.
I think that square (or close to it) proportions look nicer and more appropriate.

How do I know what the standard sizes are and relative prices?

Is this something I have to ask the client about?
They don’t know yet where they will be printing this.
What if they want me to give a recommendation for a size with a good value or a nice look?

I’d really appreciate some guidance on this or recommendations for a paper size!
Thanks so much!

#2

I would ask the client, he is the one who is paying for the printing. If you want to give him the prices, so he can see it himself - that’s the best.

#3

Thanks for the advice!
I’m in Israel, they’re in the US - where can I get average prices from?

#4

Always easier to find the printer first and check what standard sizes are. For a square brochure probably not going to be standard anyway, especially if you have bleed so anyway will have to be cut down.

#5

Thanks so much for your help!
I told the client to do that, to check sizes with the printer and figure out how much they want to spend…

#6

What quantity are they printing as its important to know f you are limited by paper size or not as a digital printer wont print unusual sizes.
You can always crop down the height of a standard brochure to create a square but doing this with a US letter will create a tiny booklet,
An A3 equivalent may allow for a square trifold but that’s much more pricey to print than a standard trifold and a lot of paper wastage