How much do you charge for an ad?
And then for the second advert when they want an offer or something changed?
Clients really don’t like paying again when I do changes - they feel like they’ve paid for the advert already so want to pay minimum to change. How do you still make it worth it?
For sure you charge for small changes. It’s like resizing an ad. Depending on the type of change you charge accordingly. If it’s just changing the date - then I would probably not charge, just to keep him happy. But if its more and ongoing then yes, you do charge. Some people charge “just for opening the file”.
It depends on when the client requests the change, but making any adjustment takes time. You need to locate the file, open it, and apply the change. So, it’s entirely reasonable to charge a minimum fee of $25, even for minor edits, just to account for the time and effort involved