Hi Everyone,
So for the next post, I would like some feedback on a campaign I designed for an Israeli tzedaka org. It is their first time doing an American campaign and they really want to stand out and look different.
I thought of a catch line for them “raise kavod haTorah this Shavuos” that tied in with the picture and tried to give it a more hopeful and updated look than many of the tzedaka ads that you see in the newspapers. They are very happy with it and at this point I can’t change most elements since it is going to print, but for the next campaign iyH, I would love to hear your feedback on this one.
As anyone working with clients knows, not everything is in your hands anyways- I would have loved to have less text and let the ad kinda speak for itself, and some things were moved around on the page b/c that is what they wanted… but I am happy with the overall look at this point BH. (Its not always the case, some ppl like strange things! - zippy, remember the pink ECA logo!!!)
Thanks!
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it mamash looks really pixilated when it is brought down to this size- and the colouring is not great…
Use your imagination 
or find it in your local Yated in a few weeks…
it looks great! even with so much text it still looks clear and organized
i would have justified the 2 main txt blocks to give it a cleaner look especially since you have center alignment below…
Good copywriting and image. And yes, if u can convince your client to chop txt…
Ill try to allow larger files to make it easier to upload AND
Thanks Cara for being the first person to post here
The title does not look clear. Meaning the first words I read are Kavod Hatorah and the side words do not seem to tell me they are one sentence. I have to look at it for more than a minute to realize what you are trying to say. I think I would work on reformatting that part.
I totally agree with Mushky. I originally had the word ‘raise’ on top of the word kavod. It flowed much better. They insisted that I move it to the bottom so that ‘there would be more room for words’. I still feel that it reads kinda like ‘kavod hatorah raise this shavuos’ but unfortunately I was too timid to make my point strong enough. Now that you are also pointing it out, I think that I will have to be stronger about this kind of thing in the future.
May I add my 2 sense? I love the background and image, it looks great. Besides of what others have said I wld move the logo up on the right side of the torah since you have the phone number 2x close to each other. then I would move those 2 paragraphs in the center or add another image or text on the side of it in a pull quote…
man, its annoying that I agree with you. I had a pull quote that was in the nice curly font from the top and they made me take it out… they wanted the phone number to be there as well…
what do you do when clients want you to do things that you don’t agree with?
can someone give advice on how to be firm about things with clients who don’t really understand the graphic elements of their campaign but insist on giving their advice? Thanks
Also, I thank those who have critiqued the text layout. I find that it is the hardest part of the design and you are helping me sort out this element of the design.
I find it is best to approach it from a non-design standpoint. Instead, come at it from a business angle. You’re not telling them that graphically, one way looks better than another. You are telling them that people will read the message incorrectly. (I’m just going with the example of the title)
Another thing I find helpful is to present the two options side-by-side, by sending them their request, plus your preferred version, and pointing out what is stronger about your solution. In this case, though, there may be another solution that works with both of your concerns. You think the title isn’t reading properly. They want more space for words. If the words kavod haTorah were smaller, maybe you could overlap the text a bit but keep it all on one line.
That might not work, but my point is, often my clients raise points that at first I find annoying, but then I realize are valid points coming from their angle. If you approach it from that angle as well, sometimes you can come up with alternate solutions, and they often agree with you.
