Listing items in ad

[Del]

When listing items in an ad, do you capitalize all nouns/ verbs/ adjectives, etc? Or should the first letter only be capitalized? (When working without a copywriter)

I.e., ingredients for a recipe: Vanilla Sugar or Vanilla sugar? Hotel Amenities: Poolside Retreat or Poolside retreat?

Appreciate any insight! TIA

[esty]

I would do only the first letter of each item. Vanilla sugar.

[Alyse-Bayles]

Really can go either way, just need to be consistent. If writing them more as headings or subheads, usually all letters would be caps. But if in a bulleted list or more a sentence type of format, just the first word would be enough.

[Del]

Thanks so much @esty and @Alyse-Bayles !