Listing items in ad

When listing items in an ad, do you capitalize all nouns/ verbs/ adjectives, etc? Or should the first letter only be capitalized? (When working without a copywriter)

I.e., ingredients for a recipe: Vanilla Sugar or Vanilla sugar? Hotel Amenities: Poolside Retreat or Poolside retreat?

Appreciate any insight! TIA

I would do only the first letter of each item. Vanilla sugar.

Really can go either way, just need to be consistent. If writing them more as headings or subheads, usually all letters would be caps. But if in a bulleted list or more a sentence type of format, just the first word would be enough.

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Thanks so much @esty and @alyse-bayles !