Bundle pricing question

Graphic Design
1

Hi,

I am a new graphic designer and a 3 year old marketing associate. I just started freelancing for design. A client wants me to come up with a package price for a few items, and wants me to charge additional for my marketing services (I’ve only ever worked in an office). Any ideas on how to charge for this?
Since he is rebranding, he needs an updated double sided brochure, business card, label design, slideshow, and for his catalog to be edited. Is it better to charge by hour for the design? Or by project? Also if he has a pre-existing design and only wants it updated, does that lower the price? I know that I will be corresponding with the client throughout the month to handle all the aspects which will definitely be additional time that I’ll be working (which would work If I charge a set fee) so I am not sure what is the best way to go.

I don’t want to under or over charge. Any ideas?
Thanks!

2

Sounds a little complicated! I would start out trying to figure out a price per project assuming you were doing them separately, and then figure in some kind of discount, like 10-15% as a bundled discount. When you say he has a preexisting design, is that for the logo, the brochure, etc? I wouldn’t charge less because of that for something like a brochure which will probably have to be rethought out from scratch since you will be redoing the layout etc., but if it was a logo basically done just revising that might lower the cost somewhat. Would not suggest charging per hour for the design work since it leaves it too uncertain for the client. But for the marketing work, that might be best charged per hour, but really depends what is involved in that. Do you have more specifics as to what kind of marketing he wants you to do?